Since 1986, they have been an American-owned, Veteran-owned, family-owned and operated by hard-working business based next to our friendly neighbors in Barneveld, Wisconsin.

The Hamilton family, starting with Dan and Margie, and followed by their sons Joe, Dave, Sam and Jimmy, founded Vortex to change the way we do business by putting customers at the heart of everything we do. From tagging your first whitetail, to hitting the range with your buddies, to using the right optics to bring you closer to the outdoors and your family, our team is dedicated to serving you and your success.


Now over 300 American team members are strong, working to bring you the best optics, clothing and service in any industry, all delivered with their legendary VIP guarantee: if you ever have a problem they'll fix it